Case Study of Pearson Publisher

Case Study of Pearson Publisher This assessment will address the following three question through a successful case study of Pearson publisher: The scope of the three variation models Criticize two kinds of change management theories Use the two change management tools to recommend a change plan In the human history,it has organized activitues,had the management activities.Management activities of people experience summarized,formed a series of management thought.Management scholars both at home and abroad is summarized the management theory out,reform and innovation of management is particularly important.The management change,just as its name implies is organization according to the change of enviroment inside and outside,timely in the organization and the relationship between elements of adjustment,to adapt to the requirements of the development of the organizations future.Management of innvation,innovation means to break the old order,break the balance of the original,seek s more suitable for the survival and development of organizations environment. The core of enterprise change is management change, and the success of change management comes from change management. The success rate of change is not one hundred percent, or even lower, often makes a change is dead, the same is dead, the tool. But the pressure of market competition, the frequent updates of technology and the need for their own growth, change may fail, but certainly failed. So it is more important to know how to change than to know why change and change. After all, not for the management and management of enterprises, any change management companies must have sufficient internal data and facts, get rid of these facts and data, the management is aware of the possibility of small. Companies often use questionnaires and face to face communication, collect documents, notes, conferences, seminars, etc., to understand the situation. Organizational change refers to the use of behavioral science and related management methods, the organization of the rights structure, organization size, communication channels, role setting, organization and other organizations, as well as the organization members of the concept, attitude and behavior, members of the The spirit of cooperation between the purpose of the purpose of the system to adjust and innovate to adapt to the organizations internal and external environment, technical characteristics and organizational tasks and other aspects of change, improve organizational effectiveness. The development of enterprises can not be separated from the organizational changes, changes in internal and external environment, the continuous integration of enterprise resources and changes, gave the enterprise has brought opportunities and challenges, which requires enterprises to focus on organizational change. The meaning of change management: change management that is when the organization grows slowly, internal problems arise, the more unable to cope with the changes in the business environment, companies must make organizational change strategy, the internal level, work processes and corporate culture, the necessary adjustments and Improve management, in order to achieve a smooth business transformation. In this era of knowledge economy and information technology is booming, organizational change has become a major symbol of the development of contemporary enterprises. Organizational change in a series of changes such as organizational structure, organizational business process system reengineering, modern information system into the middle of the organizational system, to the enterprise has brought unprecedented changes to the staff relationship management has also brought great changes , While employee relationship management also further promotes the development of organizational changeOrganizational change and employee relationship management only with each other, mutual coordination and promotion in order to enable enterprises to adapt to the trend of modern development, but also to the enterprise a great opportunity. This paper starts from the trend of organizational change in the era of information age and knowledge economy, analyzes the pattern and characteristics of organiza tional change, and further finds out the model and the countermeasures to be used in the management of employee relations under the environment of organizational change environment, so as to improve enterprise performance and promote The purpose of enterprise development. Enterprise organization is an open system that continually interacts with the environment in which it is outside. The external and changing environment and the increasingly fierce market competition and the inherent development of the enterprise organization are also transformed into great pressure on the organization. Enterprises to carry out a broader organizational change, and the success or failure of change is the most critical or human factors. Organizational staff can promote organizational change smoothly, but also can hinder or undermine the effectiveness of organizational change, and therefore employee relationship management in organizational change is a very important issue. The different organizational transformation models carried out by enterprises, the organizational form after organizational change, and the development trend of new organizational changes have different effects on employee relationship management. First, the organizers of corporate behavior are responsible for all change activities; secondly, regardless of whether a team is a formal department or a temporary project team, the leaderships leadership exists in different forms in the organization; and third, the leader has So that all members contribute their own strength, towards the enterprise development goals of the leadership of the charm and influence. The success of strategic change is related to internal resources and external resources. Employees use these resources to absorb knowledge and improve their skills, making organizational change easier to accept, participate, and even seek opportunities to make changes. But 70% of organizational changes ended in failure. In order to seek more effective means of organizational change, companies and employees need to change the leadership, these leaders will affect every stage of change, to promote the smooth progress of the process of change. Middlehurst thinks that the behavior of the leader is self-contained, which mainly includes the following three characteristics: first, the organizer of corporate behavior, responsible for all the change activities; second, whether a team is a formal department or temporary project team, the leader Leadership is in different forms exist in the organization; Third, the leader has to make all members of their own strength, towards the enterprise development goals of the leadership of the charm and influence. Excellent change leader characteristics:Changing the personal qualities of leaders is the key to the success of change, and a good change leader usually has the following characteristics: First, the ability to identify organizational change needs. This is the basis for the cause of change, the leadership must understand the corporate culture, recognize the gap between reality and ideals; second, management tools. Change the leadership to find the problem to explore the means to solve the problem, organize employees, to stimulate potential, encourage them to build confidence, work together to achieve the goal; third, the ability to deal with emergencies. When an emergency occurs, they can make the right decision as soon as possible to reduce the loss of the business; fourthly, the higher EQ. Change the leader to have self-confidence, doing things without fear, perseverance, good self-regulation and ability to adapt; Fifth, the change of leadership must be honest and simple, so that th e line of travel, will be fruit, to get the staff Support and recognition, so that change smoothly. Organizational change is bound to involve the interests of the relevant subject, will inevitably defame and suppress the work of change, and even some of the leadership of enterprises fear the risk of change. This requires backing with the support of the companys leading leadership, organizing a group of courageous people to carry out change work. Organizational change in the course of the process will certainly bring some negative impact, the negative impact of change is the status of the organization is not sensitive or not actively take the initiative to pay the price of the amendment, but the change in the long term, Is conducive to the healthy development of long-term business. Corporate culture is not built out, he is the most simple business philosophy with a healthy organizational business model in the process of enterprise development gradually formed. Business philosophy is the enterprise nature of things, is always abide by the faith, is the process of development of the Polaris; corporate culture is changing with the various changes in the concept of common understanding, is the success of the enterprise to the other side of the pilot. Work Cited http://blog.sina.com.cn/s/blog_69d1f3840100mywq.html http://www.lunwendata.com/thesis/2013/24115.html http://so.qianluntianxia.com/article/2004/CMFD-2004098304.html

Classic Pen Co. Case

Classic Pen Co. Case In the past Classic Pen Company had been the low-cost producer of black and blue pens and had profit margins over 20% of sales. Over the last five years Pen Co. decided to start producing red and purple pens. They require the same basic production technology but can be sold at 3% and 10% premium selling prices. Sales Manager Dennis Selmor is just seeing the financial results and is not happy with the numbers. The first issue that Pen Co. is facing is their decline in profitability. Even though the numbers show the red and purple pens are more profitable individually (red 14. %, purple 18. 2%), the overall return on sales is declining (13. 5%). A second issue that Pen Co. has is the issue of addition of resource costs. It requires a substantial amount of time for physical changeover of production from one colour pen to another. Particularly changing from another colour to red. The final issue Pen Co. faces is the increase of costs related to scheduling and purchas ing activities. Most of the indirect labour costs and computer system costs are related to scheduling and purchasing.Pen Company’s declining profitability could be based on the amount of the company’s overhead. They have determined overhead to be 300% of direct labour costs, when previously the overhead cost was only 200%. The make-up of this overhead is indirect labour, fringe benefits, computer systems, machinery, maintenance, and energy. The reason for such a large increase in overhead is because of the higher demand for indirect costs due to the addition of more complex and specialized products. While the cost for direct labour per one unit is the same for each colour of pen produced.The cost for indirect labour is made up of three different activities: 50% for handling production runs ($10,000), 40% for physical changeover or set up costs ($8,000), and 10% for maintaining records or parts administration ($2,000). The cost for computer systems is made up of two act ivities: 80% for production run activities ($8,000), and 20% for record keeping or parts administration ($2,000). Finally the remaining indirect costs are the machinery ($8,000), maintenance ($4,000), and energy ($2,000).These are all used to supply the machine with the capacity to produce the pens with a total of $14,000. Overall Classic Pen Co. must improve upon several areas of demand in order to increase its profitability similar to what it had been in the past. They need to increase their planning and try to adjust their current planning system and organizing. They could invest in more computers to increase the amount of scheduling being done by computers and as a result lower their indirect labour costs.Finally I recommend they should invest in some more machines to produce the different colour pens in. This would have a high cost of capital but would eventually save the company money in the labour cost and time required for the physical changeover between colours Calculation Page Indirect LabourMachine Support Handling Production Runs = 10,000Machinery = 8,000 Set Up = 8,000Maintenance = 4,000 Parts Administration = 2,000Energy = 2,000 Fringe Indirect Labour = 8,000Total = 14,000 Computer SupportFringe for Direct LabourHandling Production Runs = 8,000Fringe = 8,000 Parts Administration = 2,000 Total Overhead = 60,000 Calculating Activity Rate Activities| Activity Cost| Cost Driver #| Calculation| Activity Rate| 1) Handling PR| 22,000| 150| 22,000/150| 146. 67 / Run| 2) Set Up| 12,000| 526| 12,000/526| 22. 81 / Hour| 3) Parts Admin. | 4,000| 4| 4,000/4| 1000 / Product| 4) Machine Support| 14,000| 10,000| 14,000/10,000| 1. 4 / Hour| 5) Fringe DL| 8,000| 20,000| 8,000/20,000| 0. 4 / DL Cost| Total| 60,000| | | |

Marketing Concept Summary

Summary Definition of Marketing Marketing is not manipulating consumers to get them to buy products they do not want and it is not just selling and advertising. Marketing is a group of activities designed to expedite transactions by creating, distributing, pricing, and promoting goods, services, and ideas. Marketing facilitates the exchange, the act of giving up one thing in return for something else. The central focus of marketing is to satisfy needs. Example) People is willing to exchange their â€Å"something of value-money or credit-for soft drinks, football tickets, or new shoes because you consider those product more valuable or more important than holding on to your cash or credit potential. Functions of Marketing Marketing includes many varied and interrelated activities; buying, selling transporting, storing, grading, financing, marketing research, and risk taking. (Example) Fresh oranges are only available for a few months annually, but consumers demand juice throughout th e entire year.Seller must arrange for cold storage of orange juice concentrate so that they can maintain a steady supply all of the time. Creating Value with Marketing Marketing creates value, which is an important element of managing long-term customer relationships and implementing the marketing concept. Value is a customer’s subjective assessment of benefits relative to costs in determining the worth of a product. (Customer Value = Customer Benefits – Customer Costs) Also you can read this summary –  Protecting Freedom of Expression on the CampusThe Marketing conceptThe marketing concept is the idea that an organization should try to satisfy customers’ needs through coordinated activities that also allow it to achieve its goals. If a company does not implement the marketing concept by providing products that consumers need and want while achieving its own objectives, it will not survive. (Example) McDonald’s faces increasing pressure to provide more healthful fast-food choices. To keep pace with the customers’ needs, it has eliminated supersized fries and soft drinks and put nutritional information on its food packaging. It also switched to trans-fat-free cooking oils.Although customer satisfaction is the goal of the marketing concept, a business must also achieve its own objectives, such as boosting productivity, reducing costs, or achieving a percentage of a specific market. If it does not, it will not survive. (Ex ample) Dell sold computer for $50 and give customers a lifetime guarantee, which would be great for customers but not so great for Dell. To implement the marketing concept, a firm must have good information about what consumers want, adopt a consumer orientation, and coordinate its efforts through the entire organization. Developing a Marketing StrategyA marketing strategy is a plan of action for creating a marketing mix (product, price, distribution, promotion) for a specific target market (a specific group of consumers on whose needs and wants a company focuses its marketing efforts). Some firms use a total-market approach, designating everyone as the target market. Most firms divide the total market into segments of people who have relatively similar product needs. A company using a concentration approach develops one marketing stratagem for a single market segment, whereas a multi-segment approach aims marketing efforts at wo or more segments, developing a different marketing st ratagem for each. (Example of a total-market approach) Salt, sugar, and many agricultural products (Example of market segmentation) Woman, Hispanic, and minority population Key Points and Terms Marketing A group of activities designed to expedite transactions by creating, distributing, pricing, and promoting goods, services, and ideas. Exchange The act of giving up one thing (money, credit, labor, goods) in return for something else (goods, services, or ideas) ValueA customer’s subjective assessment of benefits relative to costs in determining the worth of a product. (Customer Value = Customer Benefits – Customer Costs) Marketing Concept The idea that an organization should try to satisfy customers’ needs through coordinated activities that also allow it to achieve its own goals. Marketing Orientation An approach requiring organizations to gather information about customer needs, share that information throughout the firm, and use that information to help build long-term relationships with customers.Marketing Strategy A plan of action for developing, pricing, distributing, and promoting products that meet the needs of specific customers. Market A group of people who have a need, purchasing power, and the desire and authority to spend money on goods, services, and ideas. Target Market A specific group of consumes on whose needs and wants a company focuses its marketing efforts. Total-Market Approach An approach whereby a form tries to appeal to everyone and assumes that all buyers have similar needs. Market SegmentationA strategy whereby a firm divides the total market into groups of people who have relatively similar product needs. Market Segment A collection of individuals, groups, or organizations who share one or more characteristics and thus have relatively similar product needs and desires. Concentration Approach A market segmentation approach whereby a company develops one marketing strategy for a single market segment. Multi-segment Approach A market segmentation approach whereby the marketer aims its efforts at two or more segments, developing a marketing strategy for each.

The Vast Wealth Inequality Of America And The Rest Of The...

The vast wealth inequality in America (and the rest of the world) has been cited as a problem by Obama in many of his State Of The Union address, the Chairwoman of the Federal Reserve Janet Yellen, and many other liberal politicians and economists. Their talk about the problem of how the â€Å"1%† help perpetuate the wealth inequality has brought this issue to the forefront of society. In America, many citizens believe firmly in the idea of equality. The fact that some people have more money than they could ever spend, while others live in poverty on the streets conflicts with that value of equality. The most famous reaction to this rampant inequality was the Occupy Wall Street movement that started in 2011. Tens of thousands of people camped out next to Wall Street offices in New York and several other financial centers across the nation to protest the inequality between the 1% and the other 99%. This infamous movement gained media attention as the vocal protesters want ed to make it known that the wealth divide is unacceptable and politicians must rectify the situation. One important policy tool the United States has implemented to combat wealth inequality is a progressive tax. This means that people with more income are taxed at a higher rate than those with lower income. However this tax system has many loopholes in the United States, and the wealthiest individuals are routinely able to avoid being taxed at a higher rate by distributing their wealth in bank accountsShow MoreRelatedJane Jacobs ´ Theory of Development1064 Words   |  4 Pages Today we are concerned with the development of wealth inequality and the serious outcomes that may come about because of this huge impact on the majority of the population of the United States, the 99%. According to Jane Jacobs’ theory of development, â€Å"Development is differentiation emerging from generality.† (Jacobs 16). In other words, Jacobs’s concept of development basically starts off as simple air made out of animate or inanimate subjectRead MoreTexas Is The Best Job Producing State1622 Words   |  7 Pagesa net gain of over 300,000. The numbers and stories of Texas growth sounds promising and is very understanding why so many would want to move here but is it all true? It’s time to look at all of the facts and numbers, to see what jobs, income, and wealth in Texas are really like. According to Cal Jillson, author of Lone Star Tarnished, Texas being known as the best job producing state is caused from the ever growing population, exceeding the population growth of the national rate, in Texas. In 1940Read MoreKarl Marx And The Global Economic Crisis969 Words   |  4 Pageshis most â€Å"popular† titles was â€Å"Humanist† among the rest, because it tied all of his titles together. Marx was an idealist, he wanted to make everything simple and equal for everyone. If Karl Marx came back alive today and observed our functioning government and economy, he would find that we are/ will continue to fall as a nation, if we continue to live a capitalist system, because of our federal budgeting, our current debt, wealth/income inequality, labor unions and other factors. Marx got to liveRead MoreThe American Dream Must Have Been A Dream After All Essay1678 Words   |  7 PagesAvenue, on the Upper East Side of Manhattan, is one of the wealthiest neighborhoods in all of New York City, home to the ultra rich, the top tier of the American upper class, the 1% (Park Avenue). Those who reside in Park Avenue not only have vast amounts of wealth, but an immense amount of influence that has turned the tables in their favor. But, if you go a couple of miles North of Park Avenue and cross the Harlem river, you arrive at the other side of Park Avenue or otherwise known as the Bronx, oneRead MoreEssay on Income Equality in the United States? Think Again899 Words   |  4 Pagesthe United States ranks against other developed nations when it comes to income inequality? Most people think we are up in the top 5 after all we are the richest nation on the planet right? Now what would you say if I told you that America is dead last; Furthermore, that the top 400 ear ners in America have more wealth then 150 million of the poorest combined. The United States ranks 64th in the world on income inequality (i.e., 63 nations are more equal than the U.S.)(Rogow 15). Although there areRead MoreInequality Has Increased Over The Last Decades1632 Words   |  7 PagesThere is data that anyone can Google which shows that inequality has increased over the last decades. The concentration of wealth is becoming denser on a very tiny parcel of the population and it seems there are no signs it will ever reverse. Taking a historical perspective, the increase in U.S. income inequality in recent decades is strikingly similar to the increase that occurred in the 1920s. In both cases there was a boom in the financial sector, poor people borrowed a lot, and a huge financialRead MoreBook Review of Sandal1245 Words   |  5 Pagesincluding inequality of wealth and incomes, discrimination against women and minorities, CEP pay, government bailouts of banks and public ed ucation. Politics should take moral and spiritual questions seriously and not only on issues like sexual orientation and abortion, but also broad economic and civil concerns (Sandal 262). Robert Kennedy and Martin Luther King added this moral dimension to U.S. politics in the 1960s when they criticized the Vietnam War, poverty and racial inequality and appealedRead MoreEssay on Confronting Inequality732 Words   |  3 PagesConfronting Inequality In the article â€Å"Confronting Inequality† Paul Krugman compares the new millennia to the 1970’s and has many financial stats to back his theory of income inequality. He backs up his claims with facts and figures, but also gives his own solutions to these problems. Krugman states, â€Å" The ugliness of our politics is in large part a reflection of the inequality of our income distribution.† He states that in the 1960’s was that the governments was in place to sere the best interestsRead MoreThe Decline Of The Middle Ages Essay1548 Words   |  7 Pagesleisure ushered in by the Renaissance were bitterly attacked by the Anglican clergy, labeling them as â€Å"devilish pastimes†. Leisure in America America is a nation founded through the hard work and dedication of the founding fathers. From the very beginning of the nation, America consistently push the bounds between leisure and work. Excludes big cities, America was a vast and dangerous frontier. Settlers had to defend their land and had to work to live. It was this hard work that put food on the tableRead MoreWhat Did The World Economic Downturn Of 2008-09 Boost China s Position As A World Leader?1075 Words   |  5 PagesBUSINESS ENVIROMENT Q1. To what extent did the world economic downturn of 2008-09 boost China’s position as a world leader? A1. China began its 2008, fiscal year with a continuing growth rate in double digits until the Global Financial Crisis struck the world leaving the United States and the Europe economically wounded. Though during the phase it was assumed China would be immune to the GFC, however the banks collapsing in the Europe and the America dragged China into a financial mess itself. The